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Revolutionising The
Way Men Think
About Skincare.

Our approach is simple.

We exist to deliver high quality, high impact skincare products designed specifically for men. We’re passionate about skincare and we aim to inspire you or your partner to do the same.

We support men who are in their own gravity, who step outside the expectations of what's acceptable or normal. Men who loath the ordinary. Men who love to try the new, the bold and aren’t afraid to confront the ugly.

And if this is for your partner or hubby and your man is doing the work’ then this is definitely something you can reward him with! Finally, he can stop stealing your expensive stuff when he wants what you’re having on those quiet nights in together.

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Fellas, we get it. Clay masks are a bit different, but so are you! Women have been using them for decades for a reason. Now we can too!

We’re building a community of men who value and truly understand what feeling good, looking great’ really means and how to get there. It requires thought, planning, routine and freedom. A lot of freedom, which is a feeling.

Part of this means providing the care that your skin deserves so you can feel amazing and embrace life with confidence!

Our Incredible
locally sourced ingredients


Boosts antioxidant defences, enhances skin radiance, induces skin brightening and reduces the appearance of wrinkles.

licorice root extract

Soothes the skin and eases inflammation. Contains glycyrrhizin which reduces redness, irritation, swelling, atopic dermatitis and eczema


Removes toxins, pollutants and pigmentation clusters and stimulates the regeneration of skin cells.


Calms irritation and repairs skin damage. Evens out skin discoloration, protecting the skin against UV radiation, cellulite,stress and swelling.


Absorbs bacteria and tightens the skin to reduce pores and sucks pore clogging oils and toxins out of the skin.

aloe vera

Floods the skin with anti oxidants, enzymes, Vitamins A and C. A powerful anti inflammatory., helping to help treat burns, acne and dry skin.


Supports your skin s ability to fight inflammation related to acne, psoriasis, eczema and premature ageing.


How to get the
best results.


Gently wash your face (using a cleanser if you have one) and follow up with a generous mask application. Avoid your eyes and lips


Leave the product on for 10 minutes to do its magic while you call your mum, prep for date night, watch Netflix or whip up a Negroni


Rinse using lukewarm water or a damp towelette & massage away the mask until it’s no more and BOO-YAH! It’s that simple


For juiciest results, follow on with a face serum, moisturiser and a quality SPF

Repeat 2-3 times a week for max power.